Indian Start Ups

India’s economic potential has been well documented for decades, but it has never taken off to the point of the country becoming an economic powerhouse. However, India has also entered the start up bubble. The Indian economy is flooded with country specific apps and programs that provide its population with the opportunity to make their lives convenient. 

India is considered a developing nation, and not a powerhouse because of the gap between the rich and the poor. The rich are really rich and the poor are, well, really poor. This means for all the big MNCs and the conglomerates there are slum colonies and garbage piles that actually define the part of town they're in. 

What do these startups do? How are they different from the startups that exist worldwide? Well, a lot of them aren't but what they are is specific to the Indian audience. Apps like Practo (www.practo.com) and Grofers (www.grofers.com) have made often tedious but necessary activities, like booking doctors appointments and buying groceries, so convenient that they can be done with one push of a button. 

Smartican (www.smartican.com), for example, allows people to discover and share new content in such a way that any content shared on the website can be seen by all its users. Although Indian startups have the same base as other well settled companies, they cater to the Indian population. Apps like Truly Madly, a dating app that models itself on Tinder but has become specific to India is a perfect example.

Startups in India have realised their importance to each other and have now entered a new situation known as "Coopetition," which is teaming up with other startups whilst competing with each other. This helps propel both companies and popularise their respective products and services. 

India's battle to become a powerhouse will reach it's conclusion, one can say that India is a start up too.