When experts say that content is king, they mean it. If any
content catches your eye, you will look at it. The catchy headlines, the pretty
pictures and funny videos that you see on the internet everyday are examples of
just that. The people generating this content want it to be seen, to be heard
and the way to do that is to make sure the content is good.
The Smartican Show (www.smartican.com/thesmarticanshow) for
example, finds out how much India knows about what is going on. Things like
Independence Day trivia, how the law and order of the country could be better
and some light hearted questions about their ideal significant other. It allows
the people watching to see how much they know, and raise awareness on sensitive
issues.
It is understood that content is good if it evokes responses
from its viewers or readers or listeners. A written piece should make you want
to read more at the end, an image should make you want to see it in real life
and a video should make you think about the message it’s putting across. Any successful website has content that users
want to look at.
The idea is to bring the content to the people is how one
starts and if it’s good enough people will come to the content. Sabki Shruti (www.smartican.com/shruti) started
out by bringing Indian pop culture love out of us and has slowly become one of
the biggest reasons that users come to our website. It is the perfect example
of how good content can be the driving force of any website.
Just remember, good content makes the audience content.
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