There are people with a lot of money to spend and even more people with ideas that they believe, is worth that money. For example, being able to discover and share content freely like one www.smartican.com or swipe left or right determining whether you want to be in a relationship with someone on www.trulymadly.com.
On paper, it's actually pretty easy! All one has to do is have a million dollar idea, and then they'll get a million dollars to implement that idea. To be successful one needs money and thanks to startup culture being very popular, one can get money.
To succeed, we need two things an idea worth investing in and an investor. There are many ways to go about doing that, corporate events, competitions and even LinkedIn. If the idea is good, it will get money. Once the money comes in, it's all about marketing the product and to spend as little as one can to attract each user or customer.
Gaining attention for anything new is difficult, the product needs to be outstanding. One method is to spend all the funds on advertising the product or you can start small. Starting small means you should run a few small marketing campaigns and try and get the brand to spread through word of mouth.
Hike messenger had TV ads and billboards and newspaper listingas but it never came close to beating out WhatsApp as the most popular instant messaging available to us. Facebook started with people telling other people, no ads and now it's one thing we can't live without in our lives.
It all sounds so easy, but times have changed and the needs of the people have changed and the value for money has gone down. There used to be a time that people would talk about their teams, then their new bands and now everyone wants to talk about their new apps.
Make sure yours is the one they remember.
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